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case studies
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| Costa Rican Trade & Investment Board (CINDE) |
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| "I can only offer the highest praise for your firm. DCI set a total of 42 appointments with senior executives from companies like Hewlett-Packard, Cisco Systems, Oracle, Raychem and a range of smaller firms. And best of all, five of these appointments resulted in companies actually visiting Costa Rica!" |
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Armando Heilbron
Vice President, Direct Investment Promotion
CINDE | | |
The Challenge
Costa Rica had a highly educated workforce, but not enough high-paying jobs for its wealth of skilled citizens. In order to offer a broader range of employment opportunities for this well-trained labor pool, the Costa Rican Trade and Investment Board worked with DCI to develop and execute a focused marketing campaign to help the country attract more electronics and high-tech manufacturers.
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The DCI Roadmap
• Through a series of special events in key U.S. markets, especially those known for being high-tech hotbeds, bring Costa Rica's economic development team face to face with prospective investors and their advisors;
• Direct prospect missions to key U.S. markets and arrange one-on-one meetings with senior corporate executives with site selection responsibilities;
• Use favorable editorial placement in major business publications, highlighting Costa Rica's highly educated, well-trained workforce, to create the best possible climate in which to promote the location of executives and site selection advisors. |
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The Results
• DCI directed a prospect luncheon and evening reception for 90 corporate executives in Silicon Valley, where Costa Rica's president and senior executives from Intel - which had recently made a $500 million investment in the country - were featured speakers.
• In key markets through the United States, DCI arranged prospect missions that resulted in more than 40 face-to-face meetings with targeted manufacturing companies.
• On behalf of CINDE, DCI landed a series of major stories in The Wall Street Journal, San Jose Mercury News, World Trade, Industry Week and the in-flight publication Continental, that reported the country's excellent business climate.
• DCI's efforts resulted in five companies visiting Costa Rica, two of which subsequently announced decisions to locate major operations in the country.
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