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case studies
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Metro Denver Economic Development Corporation
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| "DCI knows their business, and they know their clients’ business. It’s that #@!$%&* simple." |
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Tom Clark
Executive Vice President
Metro Denver Economic Development Corporation | | |
The Challenge
Because the Mile High City was often thought of simply as a jumping off point for adventures in the Rocky Mountains, the Metro Denver Economic Development Corporation wanted to show that the city itself is vibrant, progressive and a “hot” region for both business and young professionals, thus supporting the region’s brand, “Energetic Minds. Energetic Bodies.”
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The DCI Roadmap
• Highlight Denver’s forward-thinking approach to suburban sprawl through media coverage of the region’s ambitious $4.7 billion FasTracks initiative, transit-oriented development and the redevelopment of three major brownfields - Lowry, Stapleton and Fitzsimons;
• Position Denver’s mayor, John Hickenlooper, as one of the most progressive and popular mayors in the country;
• Promote Denver’s revived downtown and its emphasis on the connection between business and cultural assets, which help position the region as a very livable and “hip” community for a young and innovative workforce;
• Obtain media coverage highlighting how having one of the healthiest populations in the United States benefits not only Denver citizens' quality of life, but also the bottom line for companies choosing to locate in Metro Denver. |
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