Background

Erin joined DCI in 2006 after graduating from the University of Colorado with a master's degree in print journalism. Her experience writing for several Colorado newspapers, including the Denver Business Journal, allows her to quickly spot local stories with national appeal.

Erin's Passion for Places

As a native of North Dakota, Erin has witnessed firsthand how DCI's services can positively impact a state. As a result, she has found her calling at DCI helping to promote places about which people are passionate, where roots run deep and clients have not only an emotional connection to the land, but also a stake in their region's economic future.

With a world atlas as her coffee table book, Erin is a researcher at heart who loves to constantly learn about new geographies. She firmly believes that every place has something unique to offer, whether it's local cuisine "to die for" or unforgettable business stories and storytellers. Her travels abroad to countries, such as Ireland, New Zealand and England, have only confirmed this philosophy, while the wonders in her own backyard never cease to amaze her.

Notable Results

• For the Wyoming Business Council, Erin arranged a five-minute segment on National Public Radio's "All Things Considered" on the retraining of laid-off auto industry workers for the oil and gas industry. Erin subsequently placed variations of this story in The New York Times, Detroit Free Press, USA Today, and FOX News. Overall advertising equivalency for this story line totaled more than $500,000.

• To promote Denver's successful $1.67 billion Transportation Expansion Project, the redevelopment of the city's former Fitzsimons Army Medical Center and the Metro Denver Health and Wellness Commission's first report, Erin placed three separate articles in the real estate section of The Wall Street Journal.

• On behalf of the province of Saskatchewan, Erin coordinated a successful energy industry media tour for Saskatchewan's Minister of Industry and Resources in Washington, D.C., and New York City, including an appearance on Bloomberg Television's "On the Markets" and interviews with The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Japanese newspaper Asahi Shimbun and Chinese newspaper Chinese Economic Daily.