Editorial Placement and Media Relations
DCI has developed a superb network with the national, international and regional media. The unique nature of our clients and an ability to respond quickly to editorial needs often makes us the first stop for journalists developing a story.  Read more

Special Events
DCI has some of the most creative minds in the business when it comes to shaping and holding an event, such as a "media marketplace," that will grab the attention of your target audience.  We can help you craft the invitation, find the appropriate venue, build the right guest list and make your event a resounding success.

PR 101 Workshops
These DCI led half or full day workshops provide your partners and stakeholders with the skills they need to support both your PR goals and their own. 

Media and Meeting Planner Surveys
An objective assessment of how key audiences, such as the media, meeting planners, travel agents, consumers and others, view your community is critical. A better understanding of both perceptions and misperceptions is essential for a more effective marketing program. 

Media Training
Videotaped media training done one on one or in small groups will prepare your spokespeople to interact confidently with the media in all situations.

Destination Representation & Travel Trade Relations 
The identification and education of key travel industry players directly impacts both the diversity of experiences offered by the travel trade and the number of visitor arrivals to our destination clients. We are experienced in designing and implementing travel trade education and specialist training programs, negotiating trade partnerships, securing special event sponsorships, structuring trade show outreach campaigns, and managing familiarization programs. Our efforts reach wholesalers, tour operators, travel agents, and direct consumers.
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Marketing Blueprints 
Developed in 1985, the “DCI Marketing Blueprint” goes a step beyond the traditional, “vague and fuzzy” marketing plan. The Blueprint spells out not only what should be done in theory but also provides actual prototypes (themelines, logotypes, sample advertisements, direct mail letters and detailed guidance on special events), so you and your team can execute a well thought out, well coordinated marketing campaign.

Community Branding
Developing and strengthening your brand is a powerful process designed to acknowledge brand strengths, raise your profile among target audiences, increase recognition and unify the community behind a consistent marketing campaign. 

Crisis Communications 
As Peggy Bendel, our senior counsellor of travel marketing, likes to say, “Get ready…there is a crisis in your future.” DCI has worked with our clients through a range of crisis situations, as well as proactively developed crisis communications plans for a number of communities.