Background

Before joining Development Counsellors International in December 2003, Malcolm held positions of increasing responsibility with Tourism Australia. He traveled to 28 U.S. cities for seven months promoting the Sydney 2000 Olympics with Bank of America, supervised the "Aussie Helpline" call center and was a key member of the Tourism Australia News Bureau in Los Angeles.

He holds a Bachelor of Arts in Tourism Management from the University of Technology, Sydney, and is certified in public relations by University of California, Los Angeles Extension. 

Malcolm's Passion for Places

Malcolm’s love for travel was sparked as a child during family vacations to Australia’s Northern Territory, Indonesia, New Zealand and the United States. He was intrigued by the rich and unique experiences each destination offered and how travel truly broadens the mind and gives a whole new perspective on life. It was not uncommon for Malcolm to transform his parent’s living room into a hotel reception, Qantas cabin or airport check-in, where he would play for hours.

Malcolm today puts his active imagination to good use, devising creative marketing plans to communicate travel experiences for the destinations he represents.

Notable Results

• Since January 2007, Malcolm has lead a proactive broadcast placement campaign on behalf of the Greater Miami Convention and Visitors Bureau that so far has garnered more than $1 million in advertising equivalency, a 30-to-1 return on investment and reached an audience of more than five million. Signature placements for this campaign include ABC's "Good Morning America," CBS "The Early Show," and the Food Network's "Giada’s Weekend Getaway."

• In 2006, he launched Acoma Pueblo’s new Sky City Cultural Center in New Mexico, generating extensive coverage in strategic drive-market and Native American publications. Feature stories were published in the Arizona Daily Star, Dallas Morning News, Denver Post, San Francisco Chronicle and USA Today, which significantly boosted visitor arrivals. The campaign resulted in more than $1 million in editorial coverage, and Acoma Business Enterprises was positioned as an innovative economic development organization.

• On behalf of VisitSweden, Malcolm launched the Public Television series "New Scandinavian Cooking with Tina Nordstrom" in the United States, garnering more than $750,000 in advertising equivalency, an ROI of 25-to-1 for VisitSweden, and reaching more than 1.5 million targeted consumers. Placements on behalf of VisitSweden included BBC’s "The World," NPR’s "A Chef’s Table," Southwest Spirit and a nationally syndicated article in The Washington Post.